Crypto exchange Bitget has introduced Stock+, a new feature that allows users to buy U.S.-listed equities using digital assets such as USDC. The announcement, released on June 22 from Victoria, Seychelles, places the product within the company’s broader Stocks 2.0 framework, which aims to combine traditional financial instruments and crypto assets in one account.
The feature removes several steps that have historically defined access to U.S. equities. Instead of relying on local brokers, bank transfers, and jurisdiction-specific onboarding, users can fund accounts with crypto, convert balances into USDC, and execute stock trades within the same interface.
Bitget states that Stock+ offers direct ownership of underlying shares through regulated brokers. This structure separates the product from synthetic assets or derivatives. Users qualify for dividends and stock split adjustments, while trading follows U.S. pre-market, regular, and after-hours sessions.
“Bitget was among the first exchanges to bring together crypto, tokenized assets, commodities, and equities under the Universal Exchange vision. Stock+ is the next evolution of that strategy,” said CEO Gracy Chen. “Access is important, but ownership matters too. Giving users access to real ownership of US-listed companies is how we actually bridge financial markets.”
Stocks 2.0 expansion adds ownership layer
Stock+ builds on Bitget’s earlier June upgrade to its stock offering, which introduced a regulated real-world asset protocol called Reality and tokenized equities known as rTokens. The company reports that more than 500 U.S. stocks and ETFs are already available through its platform, including exposure to firms such as Tesla and NVIDIA.
Assets under management tied to rTokens have exceeded $50 million, according to company disclosures. Those tokenized products provide blockchain-based exposure, while Stock+ adds a direct ownership route that mirrors traditional brokerage models.
The dual structure reflects two distinct approaches. Tokenized assets remain tied to on-chain infrastructure, while Stock+ routes trades through regulated intermediaries. This separation allows users to choose between synthetic exposure and direct equity ownership within the same platform.
Bitget Stock 2.0 is upgraded!
— Bitget TradFi (@Bitget_TradFi) June 22, 2026
You can now trade 10,000+ U.S stocks and ETFs on Bitget 24/5 with:
> Full access to shareholder rights
> Seamless, zero fee stock transfers
> Fractional trading from 0.0001 shares
> Most comprehensive brokerage-style trading experience pic.twitter.com/1SWA9w3rZh
Transfers and pricing aim at crypto-native users
Bitget confirmed that Stock+ supports inbound stock transfers from participating brokers. Users can consolidate existing U.S. equity holdings into a unified portfolio without liquidating positions. The company did not confirm outbound transfer availability at launch.
Trading fees start from 0.1%, with a 50% promotional discount available until August 31, 2026. The pricing model targets users familiar with low-cost crypto trading environments and app-based execution.
The system converts crypto deposits into USDC before completing stock purchases. This step positions stablecoins as the settlement layer between digital assets and traditional securities.
Competition intensifies across exchanges
The rollout comes as several crypto platforms expand into equity markets. Binance recently introduced tokenized stock products, while Gate.io has opened access to a large number of Hong Kong-listed equities using stablecoins.
These developments show a broader shift among exchanges. Platforms now combine crypto trading, tokenized assets, and traditional securities within a single interface. The model reduces reliance on separate brokerage accounts and external banking systems.
Bitget positions Stock+ as closer to a brokerage structure due to direct share ownership. Tokenized offerings remain available for users who prefer blockchain-based exposure.
Strategy centers on unified trading experience
Bitget describes itself as a Universal Exchange, with more than 125 million users and access to a wide range of asset classes, including cryptocurrencies, equities, commodities, and foreign exchange. The company also highlights partnerships with organizations such as UNICEF as part of its broader ecosystem strategy.
The Stock+ launch reflects a push to merge fragmented financial systems into a single platform. Users can move between crypto balances and equity positions without transferring funds across institutions.
Regulatory structure remains a key factor in how far this model can expand. Stock+ relies on broker-linked execution to provide legal ownership of shares. Tokenized products depend on asset backing and jurisdictional compliance.
Market direction and product outlook
Bitget’s latest release adds to a growing list of hybrid financial products that bridge crypto and traditional markets. Stablecoins serve as the connection point between the two systems, while regulated brokers handle equity execution.
The main distinction now centers on ownership structure. Direct shares offer legal rights such as dividends, while tokenized assets provide flexibility within blockchain ecosystems. Platforms that offer both options aim to capture a wider range of users.
Stock+ introduces a model that removes several barriers tied to geography and banking infrastructure. Its success will depend on user adoption, regulatory clarity, and the ability to maintain seamless integration between asset classes.
Gunel Ismayilova
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