Ripple has joined the Get Blue campaign led by Water.org, introducing its RLUSD stablecoin into a humanitarian financing model designed to expand access to safe water. The move formalizes Ripple’s role as the campaign’s digital asset and payments partner and connects blockchain infrastructure with microfinance distribution networks.
Water.org states that more than two billion people lack access to safe water at home. The nonprofit, co-founded by Matt Damon and Gary White, focuses on scalable financing solutions rather than direct aid distribution. The Get Blue initiative extends that approach by mobilizing corporations, consumers, and financial tools to support water and sanitation systems.
Ripple confirmed its participation in a public statement on June 9, noting its support for the campaign and its goal to improve access to clean water through coordinated action.
“We’re proud to join Water.org in support of Get Blue,” Ripple said.
More than 2 billion people worldwide lack access to safe water at home.💧 Addressing the global water crisis requires collective action.
— Ripple (@Ripple) June 9, 2026
We're proud to join @Water in support of Get Blue, a campaign helping expand access to safe water for communities around the world.
Find…
RLUSD powers cross-border funding for microfinance partners
The integration centers on Ripple’s RLUSD stablecoin, which is pegged to the U.S. dollar and backed by reserves that include cash and short-term Treasuries. Water.org will use RLUSD to transfer funds to local financial institutions that provide small loans for water infrastructure.
These loans cover essential household systems such as pipes, pumps, and sanitation units. The structure follows Water.org’s WaterCredit model, which enables families to finance their own water access rather than depend on one-time donations.
The use of blockchain rails addresses operational constraints in cross-border finance. Traditional transfers often involve delays and higher fees. Ripple Payments infrastructure supports faster settlement and lower transaction costs when funds move across markets.
Water.org states that repayment rates for WaterCredit loans reach 98%. Repaid funds return to the system and support additional borrowers. This cycle allows capital to serve multiple households over time.
Corporate coalition expands reach of Get Blue campaign
Ripple joins a group of global companies that support the Get Blue initiative. The campaign includes Amazon, Gap, Starbucks, Ecolab, AccuWeather, and TikTok. Each partner contributes through financial commitments, product-linked donations, or platform integrations.
Gap allocates $5 from each item in its Get Blue collection to the campaign. Starbucks plans to donate $0.25 from selected beverages between June 16 and July 7. Amazon will integrate donation features through its platform, including voice commands and streaming activity.
Ecolab committed $1 million through its foundation, with part of the funding tied to water-saving targets. AccuWeather supports awareness campaigns, while TikTok focuses on creator-driven engagement.
Water.org describes the campaign as a way to connect everyday consumer activity with long-term infrastructure funding.
“When brands join us, they invite their communities into this work,” said Water.org CEO Gary White.
Stablecoin use extends beyond trading and settlement
Ripple’s RLUSD stablecoin has expanded into multiple non-trading applications over the past year. In September 2025, the company directed $25 million in RLUSD to the Accion Opportunity Fund to support small businesses in underserved U.S. communities.
The Water.org partnership adds another use case focused on international development finance. Aid organizations have cited the need for faster transfers and reduced costs when deploying capital across borders. RLUSD addresses both factors through blockchain-based settlement.
Ripple has not disclosed the total amount allocated to the Get Blue campaign or identified the first countries to receive funding. Details on transaction volumes and initial microfinance partners remain undisclosed.
Water demand and tech sector involvement shape the context
Data from the U.S. Environmental Protection Agency indicates that water demand from data processing facilities will increase in the near term. The growth links to expansion in artificial intelligence infrastructure. While the Get Blue campaign does not target industrial water consumption directly, it places technology companies within a broader response to global water scarcity.
Water.org aims to reach more than 200 million people with safe water access by 2030. The organization reports that it has already supported over 90 million individuals through its financing models.
The campaign combines direct donations, product-linked contributions, and financial infrastructure such as RLUSD. It reflects a shift toward hybrid funding models that integrate private sector participation with nonprofit distribution systems.
Ripple’s role introduces blockchain-based settlement into that structure. The pilot phase will provide data on how digital assets perform within humanitarian finance systems.
Tanya Petrusenko
Disclaimer: All materials on this site are for informational purposes only. None of the material should be interpreted as investment advice. Please note that, despite the nature of much of the material created and hosted on this website, HODL FM operates as a media and informational platform, not a provider of financial advisory services. The opinions of authors and other contributors are their own and should not be taken as financial advice. If you require advice, HODL FM strongly recommends contacting a qualified industry professional.
