Strive, Inc. reported total Bitcoin holdings of 19,882 coins after a Form 8-K disclosed a purchase of 17.76 BTC acquired between June 29 and July 2 at an average price near $59,850. The NASDAQ-listed company, which trades under the ticker ASST, now ranks among the seven or eight largest public corporate Bitcoin holders in the world, according to Bitcoin Treasuries data.
Chief Executive Matt Cole confirmed the purchase on X. The 17.76 figure was a reference to 1776, the year the United States declared independence. The coins were bought days before the country's 250th anniversary of that declaration.
STRIVE BITCOIN UPDATE
— Matt Cole (@ColeMacro) July 6, 2026
Strive purchased 17.76 Bitcoin last week and now holds ₿19,882.
More importantly, during 2Q26 @Strive acquired 6,236 Bitcoin, achieved 24.0% BTC Yield, generated ₿3,264 of BTC Gain, and ended the quarter with an amplification ratio of 67.2%.$ASST $SATA pic.twitter.com/oheb9oQ25h
The quarter behind the headline number
That small purchase came at the end of a substantially larger accumulation effort. Strive acquired 6,236 Bitcoin during the three months ended June 30 at an average cost of $74,290 per coin, a haul that lifted its treasury from 13,628 coins at the end of March to 19,864 by the quarter's close.
The company reported a 24.0% Bitcoin yield for the second quarter. Strive uses this metric to measure the change in Bitcoin held per share. It also logged a Bitcoin gain of 3,264 coins and an amplification ratio of 67.2%. The company cautions that these are not traditional financial measures and do not account for its debts or preferred claims.
Bitcoin's price fell sharply through the period. The asset traded near $114,332 in September 2025 but closed the second quarter near $58,631. Strive's blended cost basis stood at $94,761 per coin as of June 30, above the prices it paid for its most recent purchases.
How Strive became a Bitcoin treasury company
Strive entered the Bitcoin treasury field in September 2025. Founded by Vivek Ramaswamy in 2022, the company had operated as an asset manager before it launched its accumulation strategy through a merger with Asset Entities. It later agreed to acquire Semler Scientific, a deal that added roughly 5,000 coins and received approval this year. Cole, a former CalPERS executive, leads the combined company.
Before the pivot, Semler Scientific's primary business was medical technology. The post-merger entity redirected its capital allocation entirely toward Bitcoin.
On the same day Strive disclosed its latest purchase, Strategy filed a separate notice that it had sold 3,588 Bitcoin for $216 million to fund distributions on its preferred securities, the company's largest-ever Bitcoin disposal. The two filings arrived on the same day and put contrasting positions on display: one company accumulated coins at depressed prices while the other sold to cover dividend obligations.
Balance sheet position and dividend obligations
Strive's balance sheet expanded during the second quarter. Cash holdings reached $144.5 million as of June 30, up from $95.1 million in March. The company also held 505,000 shares of Strategy's STRC preferred stock, valued near $42.9 million. Total balance sheet assets reached approximately $1.35 billion.
That growth carries a rising cash commitment. Strive funds Bitcoin purchases in part through its Variable Rate Series A Perpetual Preferred Stock, which trades under the ticker SATA. The instrument pays cumulative monthly cash dividends at an annualized rate near 12.25%, and the stated amount of SATA outstanding climbed to $783 million by June 30. The company's annualized dividend obligation rose to $101.8 million, up from $56.2 million in March. Strive also recently revised the SATA rate to between 12.75% and 13% to attract further capital.
What the filing numbers exclude
The Bitcoin yield and amplification ratio figures Strive cited do not account for its debts or preferred claims. That exclusion matters because SATA preferred shareholders hold a senior claim on assets and require a cash dividend payment regardless of where Bitcoin trades. With a blended cost basis of $94,761 per coin and the most recent tranche purchased near $59,850, the gap between average acquisition cost and current prices places additional pressure on those reported figures.
Strive said quarterly closing procedures were not yet complete and that the figures in the 8-K were preliminary and unaudited. It noted that its share price can diverge from the value of its Bitcoin, and past yields, it said, do not predict future results.
Kristian Koch
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