AI.com has entered the public arena with a consumer platform that lets people create personal AI agents to handle real-world tasks. The initiative comes from Kris Marszalek, co-founder and CEO of Crypto.com, who now leads both companies. The rollout follows months of preparation after the acquisition of the ai.com domain and precedes a broader push toward autonomous AI tools.
The platform introduces agents that can operate on behalf of users across apps and digital services. The company states that agents can organize work, send messages, execute actions, and build projects, according to its announcement. Future use cases include trading stocks, managing schedules, and automating workflows. Users keep control through permission-based access and dedicated secure environments, where data remains encrypted with individual keys.
Marszalek framed the launch as a shift beyond conversational tools.
“We are at a fundamental shift in AI’s evolution as we rapidly move beyond basic chats to AI agents actually getting things done for humans,” said Kris Marszalek, Founder and CEO of ai.com.
I purchased https://t.co/ac2AqjBNxj in April. Since that time, we created a team that has been steadily building. There are always twists and turns, but I’m excited with our first launch this Sunday during the Super Bowl. pic.twitter.com/BbqVo1bQLZ
— Kris | ai.com (@kris) February 6, 2026
Super Bowl debut brings massive exposure
The public debut coincided with a Super Bowl LX commercial broadcast on NBC. The campaign placed ai.com alongside major technology brands that also promoted AI products during the event. Google advertised Gemini AI, Anthropic promoted its Claude chatbot, Amazon showcased Alexa, and Meta featured Oakley-branded AI glasses. Companies reportedly paid around $8 million for 30-second placements.
The ai.com rollout drew heavy early traffic. Marszalek said the website experienced “insane traffic” during the first hours after launch, which briefly caused a crash before service returned. For now, users can reserve handles and wait in a queue for their personal agents.
Insane traffic levels. We prepared for scale, but not for THIS 🔥🔥🔥
— Kris | ai.com (@kris) February 9, 2026
Marszalek described a long-term objective centered on autonomous systems. His stated mission involves a decentralized network of agents that improve themselves and share capabilities across the network.
“Our vision is a decentralized network of billions of agents who self-improve and share these improvements with each other, vastly and rapidly expanding agentic capabilities and accelerating the advent of AGI.”
From crypto scale to AI ambitions
Marszalek built Crypto.com into one of the largest global crypto platforms, with more than 150 million retail users and broad licensing across markets. The company also invested heavily in branding over the years, including the renaming of the Staples Center to Crypto.com Arena and large-scale advertising campaigns. The AI initiative reflects a similar playbook that blends product development with high-visibility marketing.
The ai.com domain purchase marked a key step. Marszalek bought the domain in April 2025 for about $70 million in cryptocurrency.
I purchased https://t.co/ac2AqjBNxj in April. Since that time, we created a team that has been steadily building. There are always twists and turns, but I’m excited with our first launch this Sunday during the Super Bowl. pic.twitter.com/BbqVo1bQLZ
— Kris | ai.com (@kris) February 6, 2026
Broker Larry Fischer confirmed the price in a LinkedIn post, while the seller was identified as Arsyan Ismail. The transaction exceeded prior publicly disclosed domain sales, including CarInsurance.com at $49.7 million in 2010 and Chat.com at more than $15.5 million in 2024.
Marszalek addressed long-term confidence in the project.
“When we started Crypto.com there were around a thousand different exchanges, and we somehow managed to make it work,” he said. “We will make this work one way or another.”
Early access, queues, and product roadmap
The platform allows users to generate agents through a profile setup. The company promises a process that removes technical barriers, with a path from signup to agent creation in about 60 seconds. Free access forms the entry point, while paid tiers offer expanded capabilities and higher input limits.
At present, full deployment remains gradual. Users can secure usernames and wait for agent activation. Marszalek said the agents can manage emails, schedule meetings, cancel subscriptions, perform shopping tasks, and plan trips.
Additional products remain under development. The company explores financial service integrations, agent marketplaces, and social layers that connect humans and agencies with AI systems. The roadmap aims to support a network where improvements made by one agent can transfer across millions of others.
Competitive pressure across the AI agent space
The launch enters a crowded market. OpenAI introduced an enterprise-focused agent platform called Frontier last week. Software engineer Peter Steinberger released OpenClaw in November 2025, which gained traction in January.
Pseudonymous researcher 0xSammy compared the strategy with earlier Crypto.com expansion.
“One of the most recognisable URLs on the internet + 128M eyeballs + a Super Bowl ad = the biggest single-day domain launch in history?”
The timing also follows a recent spin-out from Crypto.com. The company separated its prediction markets product into a standalone app called OG ahead of the Super Bowl period.
Security, autonomy, and consumer focus
AI.com positions its offering around consumer accessibility and control. Agents operate within user-specific limits and private environments. Data segregation and encryption form the core of the architecture. The platform claims autonomy as a key differentiator, with agents that can create missing features to complete tasks and share improvements across the network.
The concept targets a broader shift toward everyday automation. Marszalek aims to extend AI use beyond technical users and enterprises into daily consumer routines. The strategy echoes earlier crypto adoption campaigns that relied on brand visibility, accessibility, and simplified onboarding.
The company’s early performance, traffic spikes, and advertising push signal strong interest. The coming months will test whether adoption matches the scale seen in previous Crypto.com expansions and whether autonomous agents can move from early curiosity to routine digital tools.
Gunel Ismayilova
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