FIFA has signed a multi-year agreement with ADI Predictstreet, appointing the company as the first-ever Official Partner in the prediction market category. The collaboration introduces a new interactive forecasting experience for fans at the FIFA World Cup 2026™, which will feature 48 teams and 104 matches across 16 host cities in Canada, Mexico, and the United States. FIFA anticipates a global audience of billions for this expanded tournament.
The platform will allow fans to forecast match outcomes, tournament statistics, standout players, and key moments using official FIFA historical data. Supporters will also access FIFA’s free-to-play bracket challenge, with ADI Predictstreet serving as the presenting partner. Fans can compete with friends and engage more deeply with tournament action.
Official statements highlight fan engagement
“FIFA is committed to continually enhancing the fan experience and embracing innovation that brings supporters closer to the game,” said FIFA President Gianni Infantino. “By partnering with FIFA, ADI Predictstreet will be introducing an exciting new way for fans around the world to engage with football, using insight and interaction to deepen their connection with our competitions.”
Ajay Hans Raj Bhatia, Principal Council Member of ADI Predictstreet, described the partnership as a “defining moment” for how audiences engage with major events.
“We lay the foundation for a new category where collective intelligence, technology, and real-world outcomes converge,” he said in the statement.
The platform will operate under FIFA’s regulatory and integrity frameworks, including real-time monitoring for suspicious trading activity and structured reporting systems. These safeguards aim to ensure transparency, fairness, and protection for participants.
ADI Predictstreet and blockchain technology
ADI Predictstreet will deliver the service through a dedicated mobile and desktop application. The system relies on ADI’s sovereign institutional-grade blockchain, ensuring secure and scalable infrastructure. While initially focused on sports, the platform is designed for broader applications across finance, technology, and global events.
The ADI token, launched alongside ADI Chain’s mainnet last December, recently hit a new all-time high of $4.54, according to CoinGecko, which represents a 12 percent increase over the past week. Andrey Lazorenko, CEO of ADI Foundation, emphasized the platform’s scale:
“The FIFA World Cup is where billions of people share one moment at the same time. ADI Predictstreet gives fans a way to partake in the history of football at a scale nobody has done before—all powered by ADI Chain's infrastructure.”
Strategic expansion for ADI
The collaboration aligns with ADI’s broader strategy to diversify revenue streams and expand into consumer-facing digital services. The platform leverages the company’s expertise in AI, real-time data analytics, and blockchain technology. ADI’s Q4 2025 revenue reached $3.08 billion, exceeding forecasts by $60 million, while free cash flow totaled $4.3 billion and gross margin hit 69.3 percent. For Q1 2026, the company projects $3.1 billion in revenue with a 43.5 percent operating margin, which signals continued momentum in its core markets.
Vincent Roche, CEO of ADI, emphasized the agility of the business model, which allows rapid adaptation to market changes. CFO Richard Puccio highlighted strategic investments in “die bank buffers” for high-growth applications, which indicated long-term innovation ambitions.
By combining FIFA’s global platform with prediction market infrastructure, ADI gains both potential revenue streams and valuable user data. Insights collected from fan interactions could inform future AI models and product development.
Implications for sports and technology
This partnership demonstrates the growing intersection of technology and sports, particularly through blockchain and real-time data analytics. FIFA and ADI Predictstreet aim to set a precedent for regulated, fair, and transparent prediction markets, while offering fans an unprecedented level of engagement. The initiative could influence other technology firms to explore prediction-based platforms across sports and global events.
Risk and regulatory considerations
Cryptocurrency-linked systems can be highly volatile, and participants may lose part or all of their funds. These assets are not insured, not backed by governments, and may experience sharp price swings. Prediction markets face different legal treatment across regions. In the United States, oversight may involve the Commodity Futures Trading Commission. In the European Union and the United Kingdom, classification may fall under financial or gambling regulations depending on structure. Users must comply with local laws, and access may be restricted by jurisdiction.
Roman Zaika
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